Learn gambling SEO for casino sites

Search engine optimization takes time and money. If you’re short on time but have the money, an agency or consultant is an option. If you’re short on money, use these do-it-yourself tips to boost your site’s organic rankings. Look at your highest-level category pages. My research shows that ecommerce category pages should drive up to 32-percent more organic search traffic than product pages. Sometimes a small, common-sense tweak to a title tag can make a big difference, especially if your ecommerce platform generates default titles based on the labels in your taxonomy and the site’s name. Start gambling SEO: Do your title tags make sense? Can you make them more specific or relevant? Gauge demand for your products. Marketers tend to use the jargon of their industry and brand. Don’t assume that you know what consumers want and how they search — do the research. The best keyword tools offer a demand score for each theme.

Start gambling SEO on your casino website

Google Keyword Planner is the free, go-to keyword research tool, though you’ll need an active Google Ads campaign to access the most useful data. Most other quantitative keyword tools require a paid subscription. But some still suggest keywords, for free, without providing data on popularity. Google Ads Keyword Planner is a free research tool. You’ll need an active Google Ads campaign to access it, however. Identify your organic-search competitors — not necessarily the sites that sell exact products and services, but also informational sites and massive retailers that compete for the same phrases. Wikipedia, Vogue magazine, and Walmart are your competitors if they’re taking up room on the search results page. What are they doing well in organic search? What content themes do they include that you don’t? How do they structure their site to target valuable keywords? How do they engage shoppers? Also, study their reviews and social media activity to identify products or site info that could improve your own offerings and user experience.

Knowing what consumers want and the search phrases they use, map keywords to each page on your site. Create a spreadsheet of all critical pages in your site’s navigation and map unique primary and secondary keywords to each. Create new pages for unassigned high-value keywords. Use long-tail keyword themes that drive fewer searches and are typically more specific — such as “how to get red wine out of carpet” or “ex9116 exalt 18v battery charger” — in blog posts, FAQ pages, and product pages. Launching a new, keyword-rich section, such a blog or education portal. Focus on the relevance of the textual elements of each page — the title tags, meta descriptions, headings, body content — to the keyword themes that searchers use. Create ongoing content tailored to your audience. You don’t have to kick out a new blog post or other content every day. That’s unrealistic for many ecommerce sites.

Just publish unique content at least monthly, if not weekly. Content” does not need to be only text. Use illustrations, product photos, how-to videos, or any other content that helps shoppers. Delivering value is vital. If the content doesn’t fill a need or engage your customers and prospects, you’ve wasted your time and theirs. Link equity is the quantity of high-quality, topically-relevant sites that link to yours. Link equity and contextual relevance are the top two organic ranking factors. Combined, link acquisition and content marketing increase your link equity naturally. Content marketing for gambling SEO involves creating, say, articles, videos, and podcasts that people want to share and link to. As the number of people exposed to the content increases, so does the potential for links. Reaching out directly to request a link or an arrangement that would lead to a link, such as a guest post or interview. Google advises site owners to build compelling websites that users want to tell their friends about. This content-engagement approach to SEO is Google’s answer to, “How do I get more links ethically?

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